Barner Concept Store Barcelona | Retail Design Barcelona

Concept store Barner Barcelona interior general — Alma Project

Concept store Barner Barcelona entrada store — Alma Project

Concept store Barner Barcelona mostrador principal — Alma Project

Concept store Barner Barcelona módulos exposición — Alma Project

Concept store Barner Barcelona zona gafas luz azul — Alma Project

Concept store Barner Barcelona zona gafas sol — Alma Project

Barner's concept store emerged from an exhaustive analysis of the brand, its visual identity and the needs of an eyewear retailer in full expansion. Building on the firm's Brand Playbook and Retail Playbook, ALMAPROJECT translated each directive — chromatic, typographic, product and experience-related — into a coherent physical space, faithful to the Barner universe and designed from the first stroke to be replicable.

Tacao, Barner's corporate colour, permeates the space in an immersive way: walls, modules, counter and displays build a warm, instantly recognisable atmosphere. At the heart of the concept, a large eye-shaped element acts as the focal point — a direct reference to the product and the vision that defines the brand — capturing the customer's attention from the entrance and naturally articulating circulation across the different zones of this eyewear concept store in Barcelona.

The modular system, materials palette and product-category zoning are defined to ensure brand consistency with minimal local adaptations. A retail design concept ready for Barner's international rollout in any market.

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Barner Concept Store Barcelona — Retail Design Barcelona — Alma Project